On 17 August 2026, Elon Musk posted on X: “Create with Grok Imagine,” with a link. The post itself did not add feature details, pricing, or new product claims.
The same day, @grok posted a related Imagine video and contest thread, which Elon quoted.
What was announced
From the Elon post:
- A short prompt to create with Grok Imagine
- A link (no extra explanation in the post text)
From the related @grok post (17 August 2026):
- A video illustrating Imagine video and voice
- A contest to create a scene from Homer’s The Odyssey
- Stated prizes: $100K, $50K, and $25K for the top three videos submitted by quoting that post
Context
Grok Imagine is xAI’s publicly referenced image and video generation surface. This report only covers what those two posts stated.
Limits of this report
No independent review of Imagine quality, contest eligibility, or outcomes is included. Contest rules and prizes are reported only as @grok stated them.
Source
Elon Musk on X, 17 August 2026.
Related: @grok on X, 17 August 2026.